PSYCH 2300 Chapter Notes - Chapter 6: All The Myriad Ways, Likert Scale, Construct Validity

• School: Ohio State University
• Department: Psychology
• Course: PSYCH 2300
• Professor: Miller Seth

Document Summary

Construct validity of surveys and polls: survey. A method of posing questions to people on the telephone, in personal interviews, on written questionnaires or via the internet. When people are asked about a consumer product: poll. When people are asked about social or political opinions: choosing question formats. A survey question format that allows respondents to answer any way they like. A survey questions format in which respondents give their opinion by picking the best of two or more options. A survey question format; a rating scale containing multiple response options that are anchored by the terms. Strongly agree, agree, neither agree nor disagree, disagree and strongly disagree . A response scale whose numbers are anchored with contrasting adjectives. Format does not make or break construct validity: writing well-worded questions. A type of question in a survey/poll that is problematic b/c its wording encourages only one response, thereby weakening its construct validity.