MKTG 311 Chapter Notes - Chapter 16: Intertype Corporation
27 May 2016
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Brokers - independent firms or individuals whose principal function is to bring buyers and sellers together to make sales. Breadth of product line - the variety of different product items a store carries. Central business district - the oldest retail setting, usually located in the community"s downtown area. Community shopping center - a retail location that typically has one primary store (usually a department store branch) and often 20 to 40 smaller outlets, serving a population of consumers who are within a 10- to 20-minute drive. Depth of product line - the store carries a large assortment of each product item. Form of ownership - distinguishes retail outlets based on whether independent retailers, corporate chains, or contractual systems own the outlet. Hypermarket - a form of scrambled merchandising, which consists of a large store (more than 200,000 square feet) that offers every-thing in a single outlet, eliminating the need for consumers to shop at more than one location.
