ANTH 002 Chapter Notes - Chapter 1: Ethnography, Grant Mccracken, Cultural Relativism
10 Jun 2020
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Document Summary
Anthropologists possess excellent qualitative research skills, a commitment to cultural relativism, problem-solving skills and approaches unique to the discipline, and a focus on cross-cultural and multicultural understandings of the world. As such, corporations realize that anthropologists can often assist them in marketing particular products to people of specific demographics. The relationship between consumerism, culture, and taste is explored by canadian anthropologist, corporate ethnographer, and blogger grant mccracken. Mccracken"s goal is to harness the unique perspectives and fieldwork methods of sociocultural anthropology for analyses of consumer trends. By interviewing consumers about their shopping and consumption habits, and synthesizing this information with analyses of broader cultural trends with respect to consumption, mccracken is hired to increase the net sales and revenue of large companies. Ethnographic: a process of drawing, drafting, writing, representing or an art or science of such a process. A short descriptive piece written about an anthropologists" time spent in the field.
