COM 180 Chapter Notes - Chapter 10: Alliteration, Simile, Antithesis

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Chapter 10 - something about language language constructs, reflects, and maintains our social realities, or what we believe to be true with regard to the world around us. Communication occurs when we try to transfer what is in our minds to the minds of our audience the main goal of a speaker is to effectively communicate her or his thoughts to audience members. Language, on the other hand, is the means by which we communicate a system of symbols we use to form messages use simple language use concrete and precise language. Parallel structure is the balance of two or more similar phrases or clauses, and parallel wording is the balance of two or more similar words helps increase dramatic effect and make memorable personalized language = inclusive (you/we) Ethical speaking first, ethical communication is that which does not unfairly label one thing or another based on personal bias.

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