BUSMKT 1411 Chapter Notes - Chapter 6: Computer Terminal, Computer-Assisted Telephone Interviewing, Data Analysis
23 Dec 2018
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Chapter 6: descriptive research design: survey and observation. Survey methods classified by mode of administration: may be administered in five major modes: (1) telephone interviews, (2) personal interviews, (3) mail interviews, (4) electronic interviews, and (5) mobile interviews. Involve phoning a sample of respondents and asking them a series of questions. Interviewer sits in front of computer terminal and wears a mini-headset for a telephone. 9/15/18: personal in-home interviews, respondents are interviewed face-to-face in their homes. Mail methods: mail interviews, questionnaires are mailed to preselected potential respondents, mailing lists can be compiled by telephone directories, customer rosters, or association membership rolls or purchased from publication subscription lists or commercial mailing list companies. Interview package: mail panels, mail panel: consists of a large, nationally representative sample of households that have agreed to participate in periodic mail questionnaires and product tests, households are compensated with various incentives. Internet or web surveys use hypertext markup language (html): the language of the.
