CBA 110 Chapter Notes - Chapter Summary: Larry Newman (Aviator), Snapfish, American Express

• School: Rider University
• Department: College of Business
• Course: CBA 110
• Professor: All

Document Summary

Exchange process- when two or more parties benefit from trading things. Utility- want-satisfying power of a good or service. Taking food and cooking it, giving you convenience. Ex technicians available at an auto repair facility. Make interest off of consumers + interest off of businesses that accept them. Assortment of products you can buy in one place. Purchase the products through a variety of means. Creative advertising and selling will overcome consumers resistance and persuade them to buy. Long-term relationships with customers and other partners lead to success. Connecting to consumers via internet and social media sites is an effective tool. Lung cancer alliance no one deserve to die. Target market and marketing mix within the marketing environment. Marketing mix - product, distribution, promotion, price. Age, race, education, family size and life cycle, income, Recognition of problem of opportunity - search - evaluation of. Alternatives - purchase decision - purchase act - post purchase.