01:220:102 Chapter Notes - Chapter 4: Economic Surplus, Demand Curve, Efficient-Market Hypothesis

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01:220:102 Full Course Notes
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01:220:102 Full Course Notes
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Intro to microecon 4. 1: consumer surplus and the demand curve. Willingness to pay the maximum price at which the consumer should buy that good. Individual consumer surplus - the net gain to an individual buyer from the purchase of a good. It is equal to the difference between the buyer"s willingness to pay and the price paid. Total consumer surplus - the sum of the individual consumer surpluses of all the buyers of a good in a market. Consumer surplus - often used to refer both to individual and to total consumer surplus. The total consumer surplus generated by purchases of a good at a given price is equal to the area below the demand curve but above that price. Intro to microecon 4. 2: producer surplus and the supply curve. Cost - the lowest price at which the seller is willing to sell a good. Individual producer surplus - the net gain to an individual seller from selling a good.

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