01:220:102 Chapter Notes - Chapter 15: Monopolistic Competition, Marginal Revenue, Demand Curve

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01:220:102 Full Course Notes
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01:220:102 Full Course Notes
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Differentiated products; gives the firm the ability to set their own price: each producer some limited market power. Free entry and exit in the long run. Producers compete for the same market, so entry by more producers reduces the quantity each existing producer sells at any given price. The firm in panel (a) can be profitable for some output quantities: the quantities for which its average total cost curve, atc, lies below its demand curve, dp. The profit-maximizing output quantity is qp, the output at which marginal revenue, mrp, is equal to marginal cost, mc. The firm charges price pp and earns a profit, represented by the area of the green-shaded rectangle. The firm in panel (b), however, can never be profitable because its average total cost curve lies above its demand curve, du, for every output quantity. The best that it can do if it produces at all is to produce quantity qu and charge price pu.

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