33:620:301 Chapter Notes -Failure Mode And Effects Analysis, Decision Points, Quality Function Deployment
9 Apr 2014
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Managing innovation global design firm, designed things like apple macintosh and sony trinitron tv; create products with aesthetic appeal that evokes an emotional response in customer. Three e"s of frog company: evolving, expanding, envision. The frog process: discover, design, deliver: objectives of the new product development process, maximizing the product"s fit with customer requirements. Must offer more compelling features, greater quality, or more attractive pricing than competitors. Bringing products to the market early makes it likely to have an installed based and availability of complementary goods advantage over later offerings. Development cycle time: time elapsed from project initiation to product launch, usually measured in months or years: controlling development costs. Development efforts must be efficient as well as effective: sequential versus partly parallel development processes. Sequential system has no early warning system to indicate that planned features are not manufacturable.
