33:630:301 Chapter Notes - Chapter 1: Relationship Marketing, Marketing Mix, Customer Experience
Document Summary
Good markeing isn"t always easy thousands of new products fail every year. Markeing the acivity for creaing, communicaing, delivering and exchanging oferings that beneit its customers, the organizaion, its stakeholders and the society at large. Markeing seeks to: discover the needs/wants of prospecive customers & saisfy them. Exchange trade of things of value between the buyer & seller so that both are beter of ater the trade (markeing occurs when the transacion takes place and the buyer and seller exchange something of value) Management is responsible for determining the objecives/goals of the business. Markeing is responsible for facilitaing relaionships/partnerships/alliances with the organizaion"s customers & shareholders. Markeing decisions are afected by and impact the society. 4 factors of markeing: 2+ paries with unsaisied needs, desire/ability to saisfy those needs, communicaion between the paries, an exchange of some sort. 94% of more than 40,000 new consumable products introduced in the us fail annually.
