ECON 102 Chapter Notes - Chapter 14: Market Power, Marginal Revenue, Profit Maximization
Document Summary
Competitive market - there are many buyers and many sellers in the market, and the goods offered by the various sellers are largely the same. Actions of any single buyer or seller in the market have a negligible impact on the market price. Each buyer and seller takes the market price as given. Price takers - buyers and sellers in competitive markets must accept the price the market determines. Firms can freely enter or exit the market. Firm in a competitive market tires to maximize profit. Average revenue - total revenue divided by the amount of output. How much revenue a firm receives for the typical unit sold (p x q) / q. For all types of firms, average revenue equals the price of the good. Marginal revenue - change in total revenue from the sale of each additional unit of output. For competitive firms, marginal revenue equals the price of the good.