FIN 010 Chapter Notes - Chapter 4: Equity Premium Puzzle, Preferred Stock, Capital Structure

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A funding business faces the same tradeoff: if it is funding using a mechanism that causes more risk for investors, it would have to give them a greater return than if it uses a less risky mechanism. This relationship is central to deciding the capital costs and optimal mix of funding for a business. Below we can see how these dealings contribute to the financing of a business. First, though, let"s consider the place in the capital structure of the company that investors have in the new shares of abc co as business owners, equity holders are the first to suffer losses should the worst happen. If a company faces financial problems that cause substantial losses, its retained earnings account, maintained for the benefit of equity holders, will be exhausted. The initial losses are largely absorbed by the equity holders during this time of financial distress.

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