SOC 104 Chapter Notes - Chapter 2: Santa Barbara City College, Boogie 2Nite, General Idea

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Operating learning can also be used to explain how people learn complex behaviors, such as how to read, and understand complex social behaviors, such as establishing social norms and culture. We know, in part, because we reinforced positively for participating in the acceptable ones and reinforced negatively for engaging in the unacceptable ones. Also operative research was used to explain why some people choose to become criminals. The rewards and penalties that the offender receives as a result of his or her actions are dictated by criminal behavior according to this method. Association learning takes place when an entity or event is correlated with a natural response, such as an unconscious action or a positive or negative emotion. If you"ve ever gotten hungry going through one of your favorite pizza shops, it"s probably because the pizzeria"s sight has become synonymous with your pizza pleasure encounters.

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