SOC 104 Chapter Notes - Chapter 6: Santa Barbara City College, Confirmation Bias, Social Cognition
Document Summary
The power of assimilation-as we saw in our previous discussion, adaptation is taking place-it is the learning process itself. Our views on italians may well change through our meetings with bianca. Nevertheless, there are many factors that lead us to assimilate knowledge to our standards, rather than meet our expectations of sufficient new information. The desire to assimilate is so strong it has profound effects on our daily social cognition. One effect of assimilation is the confirmation bias the tendency for individuals to accept information that confirms their beliefs, regardless of whether the information is correct. Human beings react to the social challenges they face, based on their considerable cognitive abilities. Operational learning, experience learning, and observer learning create and determine their knowledge about social events and their responses. One result of our interactions is the development of philosophical representations of our surroundings-schemes and attitudes. The false consensus bias makes us think that we are more like others than we.
