BUS3 189 Chapter Notes - Chapter 3: Pest Analysis, Coopetition, Airbnb
Document Summary
3 external analysis: industry structure, competitive forces, and strategic groups. Consists of all factors that can affect firm"s potential to gain and sustain a comp. Allows strategic leaders to mitigate threats and leverage opportunities. External factors in the general environment of the firm are ones the managers have little direct influence over. The firm w/in its external environment, industry, and strategic group, subject to pestel factors. Groups the factors in the firm"s general environment into 6 segments. Provides a straightforward way to scan, monitor, and evaluate important external factors that might impinge on the firm. Result from processes and actions of gov. Bodies that can influence decisions and behavior of firms. Ex. hotel chains and resort owners have challenged. 5 macroeconomic factors that can affect strategy. Airbnb in courts and lobbied local governments, some of which passed regulations to limit or prohibit short-term rentals. Measure of the change in the amount of goods & services produced by nation"s economy.
