BUS 302 Chapter Notes - Chapter 3: Calcification, Social Media Marketing, Walter J. Ong

• School: Stony Brook University
• Department: Business Management
• Course: BUS 302
• Professor: Ethan Pew

Document Summary

Write up 3 - is twitter the next myspace. Twitter the company vs twitter the network: idea that beyond avoiding bankruptcy twitter"s financial success has little bearing on social utility. Walter ong: focus of human society from orality to literacy. Orality treats words as sound and action; emphasizes memory and redundancy, stays close to human lifeworld. Process chatty words online like we process someone saying them to us in front of us: secondary/hybrid literacy literate culture that has all the ephemerality of oral culture. Twitter lets users read same words at diff times; tweets are chatty fusing word and action like orality but also declartivae, severable, preservable like literacy. Twitter monitored more closely than other social networks and what happens gets turned into new stories that doesn"t happen with other sites. Vine, pinterest, instagram don"t traffic in words and have stayed chatty giving it an advantage over twitter.