COM 107 Chapter Notes - Chapter 11: Better Business Bureau, Subliminal Stimuli, Interpublic Group Of Companies
31 Aug 2016
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Millions on product placement purchase of spaces for goods to appear on tv, movies, etc. No need previous, isolated living, produced own supplies. Nw ayer and son: companies, not newspaper, collected fee for each ad placed. Established quality for a product, not compete w/ generic brands/bulk items for 25282$ Patent medicines/department stores: maj. of revenue in 1800s. Outrageous medical claims mid 1880s news maj of ads, not 75/25 ratio continuous-process machinery, peak efficacy. Producer driven society to consumer driven society. Promoted technological advancements, showing how new machines could make daily life easier: vacuums, washing machines. Appealed to women, did most reading and shopping. Wwii us bought ads to promote us involvement in war. Ad council smokey the bear, crash dummy ads. 1913: better business bureau: papers couldn"t overcharge, deceptive ads. Tv ads subliminal advertising: hidden print that triggers subconscious to fool user and buy product. Increase of visual design, hiring of european artists by rich magazines (vogue/ vanity fair)
