COM 400 Chapter Notes -Southern Poverty Law Center, Financial Institution, Health Insurance Portability And Accountability Act
20 Jan 2014
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Which communications professionals should be concerned about defamation: anything written (letter or memo) can be accused. Defamation: the publication of material that would tend to hold with hatred, ridicule, contend or spite (hurts someone reputation). If it is said it is slander if it is written it is libel: relates to, relationships, publicity. How does defamation affect advertisers: can defame a product, oprah and cattleman"s beef association (cid:0) makes you never want to eat a hamburger again , memos, presentations, conversations. Litigation pr: persuasive communications for your client who is in a lawsuit, defend a client who has been defamed by news article. Source of defamation law: common law case law, statutory state law (many version) Constitutionalized with a national standard for public officials. Identification of the person/company (cid:0) does not have to be named, just described: emotional, physical, economic (need to recover somehow, vary state by state. Punitive: to punish and send a warning to others.
