RMI 3502 Chapter 4: topic 4 articles
7 Aug 2016
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Document Summary
An integral part of every insurer"s regula- tory compliance effort is a comprehensive review of all advertis- ing components to prevent misunder- standings, regulatory actions and nes even lawsuits. Here are some speci c insights and sugges- tions. Note that while most of these apply to life & health advertising, it is good business practice to self-impose these to property & casualty advertising materials as well. All advertisements, regardless of by whom written, created, designed or presented, are the responsibility of the insurer whose policies are adver- tised even if they aren"t directly aware of them. Every insurer must maintain a system of control over the content, form and method of distribution of all advertisements. It is recommended (and required by the life & annuity. Ed at least annually of the company"s requirement that producer-generated advertising be submitted for prior approval, as well as the consequences for failing to do so.
