MKTG 341 Chapter 12: Chapter 12 Notes.docx
9 Dec 2014
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Document Summary
Marketing channel: individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users. They make possible the flow of products and services from a producer, through intermediaries, to a buyer. Intermediaries make possible the flow of products from producers to consumers. Middleman: any intermediary between the manufacturer and end- user markets. Agent or broker: any intermediary with legal authority to act on behalf of the manufacturer. Wholesaler: an intermediary who sells to other intermediaries, usually to retailers; term usually applies to consumer markets. Distributor: usually used to describe intermediaries who perform a variety of distribution functions; including selling, maintaining inventories, extending credit, and so on; a more common term in business markets but may also be used to refer to wholesalers. Dealer: means the same as distributor, retailer, wholesaler etc. Purchasing products for resale or as an agent for supply of a product.
