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TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Lecture Notes - Lecture 14: Feedback, Sales Promotion, Personal Selling

OC3806584 Page
20 Dec 2014
17
Promotional mix = the combination of one or more communication tools used to inform, persuade, or remind prospective buyers. Integrated marketing commu
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TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Lecture Notes - Lecture 11: Price Equation, Price Fixing, Loss Leader

OC3806586 Page
20 Dec 2014
27
Price is the money or other considerations (including other products and services) exchanged for the ownership or use of a product or service. Barter:
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TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Lecture Notes - Lecture 9: Job Performance, Intangibility, Incomplete Markets

OC3806586 Page
20 Dec 2014
17
Product- a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers needs and is received in exchan
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TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Lecture Notes - Lecture 7: Decision-Making

OC3806582 Page
20 Dec 2014
17
Marketing research: the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending
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TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Lecture Notes - Lecture 8: Mass Customization, Marketing Mix, Product Differentiation

OC3806584 Page
20 Dec 2014
24
A business firm segments its markets so it can respond more effectively to the wants of groups of potential buyers and thus increases its sales and pro
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TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Lecture Notes - Lecture 16: Hootsuite, Web 2.0, Linkedin

OC3806584 Page
20 Dec 2014
19
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TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Lecture Notes - Lecture 17: Takers, Sales Process Engineering, Product Demonstration

OC3806586 Page
20 Dec 2014
11
Customize the message for a specific buyer. 1 order getter : identify consumers and attempts to persuade customers. 2 order taker: process routine orde
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TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Lecture Notes - Lecture 10: Permutation, Umbrella Brand, Brand Equity

OC3806585 Page
20 Dec 2014
14
The concept of the product life cycle describes the stages a new product goes through in the marketplace: introduction, growth, maturity, and decline.
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TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Chapter Notes - Chapter 17: Cold Calling, Personal Selling, Takers

OC3806586 Page
10 Dec 2014
20
Customize the message for a specific buyer. 1 order getter : identify consumers and attempts to persuade customers. 2 order taker: process routine orde
View Document
TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Chapter Notes - Chapter 9: Durable Good, Intangibility, Open Innovation

OC3806586 Page
10 Dec 2014
27
Product- a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers needs and is received in exchan
View Document
TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Chapter Notes - Chapter 7: Decision-Making

OC3806582 Page
10 Dec 2014
24
Marketing research: the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending
View Document
TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Chapter Notes - Chapter 14: Integrated Marketing Communications, Feedback, Sales Promotion

OC3806584 Page
10 Dec 2014
24
Promotional mix = the combination of one or more communication tools used to inform, persuade, or remind prospective buyers. Integrated marketing commu
View Document
TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Chapter Notes - Chapter 9: Durable Good, Intangibility, Swot Analysis

OC3806586 Page
10 Dec 2014
10
Product- a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers needs and is received in exchan
View Document
TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Chapter Notes - Chapter 7: Decision-Making

OC3806582 Page
10 Dec 2014
10
Marketing research: the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending
View Document
TUMUSC 205wozinickiSpring

MUSC 205 Lecture Notes - Lecture 1: Art Song, Melisma, Aesthetics

OC3806582 Page
10 Dec 2014
38
Aesthetic experience = emotional and sometimes physiological response elicited by an artistic work. Timbre= the characteristic quality of sound that di
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TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Chapter Notes - Chapter 8: Marketing Mix, Product Differentiation, Mass Customization

OC3806584 Page
10 Dec 2014
19
A business firm segments its markets so it can respond more effectively to the wants of groups of potential buyers and thus increases its sales and pro
View Document
TUMUSC 205wozinickiSpring

MUSC 205 Lecture Notes - Lecture 12: Polytonality, Experimental Music, Dalcroze Eurhythmics

OC3806582 Page
10 Dec 2014
12
Experimental work of women was often ignored by the community of scholars and writers who most embraced the avant-garde. Avant- garde: a french militar
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TUMUSC 205wozinickiSpring

MUSC 205 Lecture Notes - Lecture 14: Sine Wave, White Noise, Art Music

OC3806582 Page
10 Dec 2014
25
Futurism: early 20th century aesthetic that embraced speed, noise, and technology. New-age instruments generate sounds that floated in a netherworld be
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TUMUSC 205wozinickiSpring

MUSC 205 Lecture Notes - Lecture 6: Art Music, Character Piece, Brass Quintet

OC3806582 Page
10 Dec 2014
17
Romantic period (1800-1870) were times of musical restrictions on women who could afford an arts education. Romantic-era composers often produced music
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TUMUSC 205wozinickiSpring

MUSC 205 Lecture Notes - Lecture 4: Edo Period, Concerto Delle Donne, Courtly Love

OC3806582 Page
10 Dec 2014
16
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TUMUSC 205wozinickiSpring

MUSC 205 Study Guide - Midterm Guide: Harpsichord

OC3806582 Page
10 Dec 2014
16
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TUMUSC 205wozinickiSpring

MUSC 205 Chapter Notes - Chapter 14: Sine Wave, White Noise, Art Music

OC3806582 Page
10 Dec 2014
12
Futurism: early 20th century aesthetic that embraced speed, noise, and technology. New-age instruments generate sounds that floated in a netherworld be
View Document
TUMUSC 205wozinickiSpring

MUSC 205 Chapter Notes - Chapter 12: Polytonality, Experimental Music, Tonality

OC3806582 Page
10 Dec 2014
16
Experimental work of women was often ignored by the community of scholars and writers who most embraced the avant-garde. Avant- garde: a french militar
View Document
TUMUSC 205wozinickiSpring

MUSC 205 Chapter Notes - Chapter 6: Art Music, Program Music, Character Piece

OC3806582 Page
10 Dec 2014
13
Romantic period (1800-1870) were times of musical restrictions on women who could afford an arts education. Romantic-era composers often produced music
View Document
TUMUSC 205wozinickiSpring

MUSC 205 Chapter Notes - Chapter 4: Geisha, Edo Period, Concerto Delle Donne

OC3806582 Page
10 Dec 2014
13
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TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Chapter Notes - Chapter 14: Integrated Marketing Communications, Feedback, Direct Marketing

OC3806584 Page
10 Dec 2014
27
Promotional mix = the combination of one or more communication tools used to inform, persuade, or remind prospective buyers. Integrated marketing commu
View Document
TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Chapter Notes - Chapter 14: Integrated Marketing Communications, Feedback, Direct Marketing

OC3806584 Page
10 Dec 2014
6
Promotional mix = the combination of one or more communication tools used to inform, persuade, or remind prospective buyers. Integrated marketing commu
View Document
TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Chapter Notes - Chapter 10: Brand Equity, Permutation, Umbrella Brand

OC3806585 Page
10 Dec 2014
11
The concept of the product life cycle describes the stages a new product goes through in the marketplace: introduction, growth, maturity, and decline.
View Document
TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Chapter Notes - Chapter 9: Durable Good, Intangibility, Job Performance

OC3806586 Page
10 Dec 2014
3
Product- a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers needs and is received in exchan
View Document
TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Chapter Notes - Chapter 7: Decision-Making

OC3806582 Page
10 Dec 2014
5
Marketing research: the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending
View Document
TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Chapter Notes - Chapter 9: Durable Good, Intangibility, Swot Analysis

OC3806586 Page
10 Dec 2014
5
Product- a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers needs and is received in exchan
View Document
TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Chapter Notes - Chapter 14: Integrated Marketing Communications, Feedback, Sales Promotion

OC3806584 Page
10 Dec 2014
4
Promotional mix = the combination of one or more communication tools used to inform, persuade, or remind prospective buyers. Integrated marketing commu
View Document
TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Chapter Notes - Chapter 16: User-Generated Content, Linkedin, Hootsuite

OC3806584 Page
10 Dec 2014
28
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TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Chapter Notes - Chapter 10: Umbrella Brand, Product Manager, Permutation

OC3806585 Page
10 Dec 2014
6
The concept of the product life cycle describes the stages a new product goes through in the marketplace: introduction, growth, maturity, and decline.
View Document
TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Chapter Notes - Chapter 8: Marketing Mix, Product Differentiation, Mass Customization

OC3806584 Page
10 Dec 2014
12
A business firm segments its markets so it can respond more effectively to the wants of groups of potential buyers and thus increases its sales and pro
View Document
TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Chapter Notes - Chapter 7: Decision-Making

OC3806582 Page
10 Dec 2014
4
Marketing research: the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending
View Document
TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Chapter Notes - Chapter 9: Durable Good, Intangibility, National Institutes Of Health

OC3806586 Page
10 Dec 2014
5
Product- a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers needs and is received in exchan
View Document
TUMUSC 205wozinickiSpring

MUSC 205 Study Guide - Quiz Guide: Kassiani, O Death

OC3806582 Page
10 Dec 2014
24
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TUMKTG 341Tad Mc IlwraithFall

MKTG 341 Chapter Notes - Chapter 11: Price Equation, Unit Price, Fixed Cost

OC3806586 Page
10 Dec 2014
9
Price is the money or other considerations (including other products and services) exchanged for the ownership or use of a product or service. Barter:
View Document
TUMUSC 205wozinickiSpring

MUSC 205 Chapter Notes - Chapter 1: Art Song, Word Painting, Melisma

OC3806582 Page
10 Dec 2014
18
Aesthetic experience = emotional and sometimes physiological response elicited by an artistic work. Timbre= the characteristic quality of sound that di
View Document