PSY 331 Chapter Notes -Intelligence Quotient, Leon Festinger, Southern California
1 Apr 2014
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Alternative definition: study of human experience, too broad^ Yet another alternative: study of how people function as individuals in a social world. Birds of a feather flock together : examples? (people that are similar to each other) Dilemma: both seem reasonable, rely on what research says, not what makes sense . Empiricism: the practice of relying on observation: let"s take a look . Scientific method: rules and procedures used to gather, analyze and interpret info. Logic: population usually impractical, samples much easier, test sample, generalize to population. Should have reason to expect group differences: example: wny vs. southern ca. Study of surfing experience: can be empirically tested. No attempt to manipulate (change) behavior: naturalistic observation. Advantages: observe behavior in natural setting, sometimes it"s the only way. Disadvantages: people may act differently when watched, observer bias. Measure relationships between variables: variables not manipulated, ex: age and price of car. Correlation coefficient: r: -1 to +1. Reverse causation: ex: health and income.
