ACTG 2300 Chapter Notes - Chapter 12: Sunk Costs, Opportunity Cost

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Chapter 12 differential analysis: the key to decision making. Differential analysis focusing on the costs and benefits that differ between the alternatives. Differential cost a difference in cost between two alternatives. Differential revenue the difference in revenue between two alternatives. Avoidable cost a cost that can be eliminated by choosing one alternative over another. Sunk cost a cost that has already been incurred and cannot be avoided regardless of what a manager decides to do. Sunk costs are always the same no matter what alternatives are being considered; therefor, they are irrelevant and should be ignored when making decisions. Opportunity cost the potential benefit that is given up when one alternative is selected over another. Vertically integrated the involvement by a company in more than one of the activities in the entire value chain development, through production, distribution, sales, and after-sales service.

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