COMM 107 Chapter Notes - Chapter 11: Psychographic
23 Feb 2014
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Document Summary
Public communication - transaction between a speaker and an audience. Decide on a topic or accept the topic assigned. Collect research that develops the statement of the central idea. Formulate and organize the body of the presentation. Develop an introduction that previews and a conclusion that summarizes. Setting: where the speech is given, time limits, when the presentation is given, audience attitude. Purpose of communication: revolves around the speaker"s intended outcome(s) of the presentation. Does not present an audience with false information or half truths. Plagiarism - speaker uses the ideas and words of others as his or her own without giving credit. Fabrication - making up information or guessing at information and making it appear true. Listeners" characteristics based on their descriptions and backgrounds. Age, gender, religion, ethnic background, educational background, occupation, race. Place, time limit time of day, emotional climate.
