ECON 200 Chapter Notes - Chapter 15: Marginal Revenue, Demand Curve, Competitive Equilibrium
Document Summary
Monopolistic competition- a market with many firms that sell goods and services that are similar, but slightly different. Can exist when there are many small firms. Product differentiation- the creation of products that are similar to competitors" products but more attractive in some ways. Products have substitutes that are close but not perfect. Consumers might be willing to pay a bit extra, but if the price differential is too large, they will choose a substitute product instead. Product differentiation enable firms in a monopolistic competitive market to produce a good for which there are no exact substitutes. Allows a firm to behave like a monopolist. Firms face a downward-sloping demand curve, a monopolistically competitive firm cannot adjust its price without causing a change in the quantity consumers demand. Assuming that production involves both fixed and marginal costs, firms face a u-shaped average total cost (atc) curve.