ECO 211 Chapter Notes - Chapter 2: Uptodate

• School: University of Miami
• Department: Economics
• Course: ECO 211
• Professor: Lorca Maria

Document Summary

Build-a-bear workshop definitely has staying power because of the on- going love of teddy bears and the company"s ability to stay up-to-date with new trends and marketing strategies. Based on research, i found that build-a-bear has two target markets. First, its primary market consists of children ages 5-10. Then its secondary market consists of adults with children ages 5-10. Build-a-bear is already doing a good job about bringing in repeat customers by selling clothes and accessories for the bears. Children will want to return to the store periodically to purchase new outfits for their already created bear. Also, by having limited edition bears during holidays such as halloween, christmas and valentines day they draw in customers who seek these special and limited products.