PSY 210 Chapter Notes - Chapter 8: Tiger Woods, Red Meat, Drug Abuse Resistance Education

• School: University of Miami
• Department: Psychology
• Course: PSY 210
• Professor: Marc Weintraub

Document Summary

2 process models of persuasion (basically both the same: elaboration likelihood model (elm) Says there are 2 routes to persuasion: central and peripheral route: heuristic systematic model (hsm) Central (systematic) route: thinking a lot about content of persuasive message and thinking about its arguments and their strengths. Peripheral (heuristic) route: look for other aspects of message like how long it is or how expert the person sounds, eg. change attitude toward red meat b/c a lot of people are saying you shouldn"t eat it . If central route, quality of argument is factor that promotes attitude change. If peripheral route, source expertise and fame and attractiveness and length of argument promotes attitude change. Motivation and ability determine whether we will engage in central or peripheral processing. 6: unless have motivation to do it, won"t stop and sign that waiver, need motivation and ability and if one or both are lacking probably won"t stop to sign it.