PSY 383 Chapter Notes - Chapter 5: Smoking Cessation, Prospect Theory, Nicotine

• School: University of Arizona
• Department: Psychology Main
• Course: PSY 383
• Professor: O' Connor

Document Summary

What messages are best for: preventing smoking initiation and 2. Moorman and van den putte examined effect of nicotine dependence and intentions as moderators of message effects in non-treatment seeking smokers: moorman and van den putte (2008). Loss-framed text: smoking damages your health and costs you a pretty penny . Gain-framed text: quitting smoking improves your health and saves you a pretty penny . For participants with low nicotine dependence or weak baseline intentions to quit gain-framed messages associated with: greater increase in intentions to quit and, positive attitudes toward quitting. Loss-framed messages were more persuasive for smokers" with both high dependence and strong quit intentions. Smoking outcomes by framing condition and nicotine dependence. Gain- and loss-framed smoking messages were associated with relatively similar rates of smoking abstinence among low dependent smokers. High dependent smokers exposed to gain-framed messages had higher rates of smoking abstinence across all time-points.