PSYC 2003H Chapter Notes - Chapter 6: Frontal Lobe, Occipital Lobe, Temporal Lobe
19 May 2017
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Document Summary
Memory: the ability to store and retrieve information over time. Memories are made by combining information we already have with new information. Encoding: process of turning perceptions into memories. Storage: process of maintaining information in memory over time. Visual imagery encoding: process of storing new information by converting it into mental pictures: activates visual processing regions in the occipital lobe. Sensory storage: type of storage that holds sensory information for a few seconds or less iconic memory: fast-decaying store of visual information: echonic memory: fast-decaying store of auditory information short-term storage and working memory. Short term memory: holds non-sensory information for more than a few seconds, but less than a minute (remembering a phone # for a few seconds) Rehearsal: process of keeping information in short-term memory by mentally repeating it: short-term memory can hold about 7 meaningful items at once. Chunking: combining small pieces of information into larger clusters or chunks that are more easily held in short-term memory.
