BUA 101 Chapter Notes - Chapter 11: Product Differentiation, Marketing Strategy, Data Warehouse

• School: University of Maine
• Department: Business Administration
• Course: BUA 101
• Professor: Devon De Marco

Document Summary

Organizational marketing and buying behavior: business marketing, services companies market, firms engaged in the business of providing services to the purchasing public, ex. Mtv and disney world: industrial market, organizational market consisting of firms that buy goods that are either converted into products or used during production, ex. Clock making company: reseller market, organizational market consisting of intermediaries that buy and resell finished goods, institutional market, organizational market consisting of nongovernmental buyers of goods and services such as hospitals, churches, museums, and charitable organizations. Social media and marketing: social networking, network of communications that flow among people and organizations interaction through an online platform, social networking media, websites or access channels such as facebook, twitter, linkedin, and. The international marketing mix: some items are almost the same domestically as they are abroad, some are priced different due to having to transport them and currency exchange rates etc.