MKTG 450 Chapter Notes - Chapter 4: Foreign Corrupt Practices Act, Business Ethics, Brand Equity
Document Summary
Whole foods: see comparison of old versus new materialism!!! Objective 2: marketers have an obligation to provide safe and functional products as part of their business activities. Consumers" rights and product satisfaction: 3 courses of action when you are not happy with a product or service, 1. Voice response: you can appeal directly to the retailer for redress (ex. Private response: you can express your dissatisfaction to friends and boycott the product or the store where you bought it: 3. They get the change to correct the situation: 2. they will avoid an escalating problem that results when consumers take to social media to let others know they"ve been treated badly. People are more likely to spread the word about unresolved negative experiences to their friends than they are to boast about positive occurrences: grip sites: where customers air their grievances against companies ex.
