TXC 8 Chapter Notes - Chapter 4: Buyer (Fashion)
10 May 2019
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Styles come back with a little variation to suit the time at which they reappear. Sometimes a whole look can comeback, sometimes just a single article of clothing. Ex: reemerged and now is normal wear. Women clothing has been concentrated to exude sexual appeal. Men clothing tend to emphasize physical attributes. Pieces of the game: fashion tends to focus on: waist, shoulders, bosom, neckline, hips, legs, feet, figure. A particular area is emphasized until every bit of excitement has been exhausted, then fashion turns to another area. Only certain parts of the body can be exposed at any given time. A fashion must always expand or collapse, it can never just retreat gradually. Profit is the goal for any business****** there are regional fashion shows to determine the movement of fashion. In order to earn profit, fashion forecasters must: C. determine when these fashions will appeal to the firm"s target market.
