TXC 8 Chapter Notes - Chapter 18: Montgomery Ward, Private Label, Outlet Store
10 May 2019
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History first department store: bon march , paris, mid-1800"s. Urban areas of ny, philadelphia, and boston modeled after most sophisticated european cities. Home of native americans, traders, and explorers. Sold basics correctly marketing what customers wanted. When settling for territory in america, women emerged as customers and start to standardize prices, bartering (trading) still takes place. Became social centers mostly in provinces and suburbs. Bartering replaced by cash first marketing experts. Started as door to door salesmen, but very rare today. Mail order final element in the development of modern retailing. Montgomery ward issued first catalog and did business through mail: Sears jumped into the catalog business: 1886. Census bureau defines as: a retail store carrying. Multi department soft good stores of specialized department stores with a fashion orientation and full markup policy. Parent, or flagship stores and branch stores. Entertainment is a key component of today"s shopping experience.
