GEN&SEX 50B Chapter Notes - Chapter 14: Locana, Decision-Making, Neocolonialism

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Section Fourteen: Gender and Literacy- The Rise of Print and Media Cultures
Reading A: The Bribe of Frankenstein
(Stuart Ewen and Elizabeth Ewen)
- Printing press was the first mass-production machine
- History of printing coincides with the history of world commerce
- Effects of printing press:
World commercial networks could be established and maintained
Enabled commerce to develop a universal and consistent language
Standardize texts
Spread information and images
Revolutionary and democratic tool:
Central in removing old, feudal seats of authority and power
Raised the possibility of transportable popular discourse
- Feudal Europe: Written word had been monopolized by the Church
Books were rare and expensive
Handwritten
Written in Latin (only clergy members could read them)
Gave them power to interpret written word (i.e. Bible)
Stated that social inequity was the way of God
- John Wycliffe and the Lollards
Against the monopoly of words
Read aloud vernacular translation of the Bible (Broke Latin cipher of the church)
Results:
Church came under attack
Cut traditional power
Key Terms
- Autocracy : Government by one who has unlimited power
- Capitalism: The predominant economic system since the Industrial Revolution in eighteenth-century Europe,
based on private ownership of property and on private enterprise. Hallmarks of capitalism include individualism,
competition, supply and demand and the profit motive
- Exegesis: The explanation or critical interpretation of a written text
- Feudalism: The Western European political and social system based on the agricultural labor of serfs (peasants
who owed allegiance to and were under the rule of a regional lord). Feudalism emerged from the end of
Charlemagne’s empire in the late ninth century AD and ended only with the transition to capitalism and urban
industrialism, a process stretching across several centuries
- Heretic: One who dissents from accepted belief of religious dogma
- Johann Gutenberg (1395-1468): With the printing of his 1454 Bible, Gutenberg inaugurated the age of mechanical
printing. Thanks to his invention, mass production of books and other printed materials became possible
- Mass communication: The system of media and information distribution and transmission on a national and then
global scale; also associated with the increasingly popular and entertainment focus of contemporary media
- Vernacular: The common or native language
Reading B: The Sixth Composition
(Rassundari Devi)
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Document Summary

Section fourteen: gender and literacy- the rise of print and media cultures. Reading a: the bribe of frankenstein (stuart ewen and elizabeth ewen) History of printing coincides with the history of world commerce. World commercial networks could be established and maintained. Enabled commerce to develop a universal and consistent language. Central in removing old, feudal seats of authority and power. Feudal europe: written word had been monopolized by the church. Written in latin (only clergy members could read them) Gave them power to interpret written word (i. e. bible) Stated that social inequity was the way of god. Read aloud vernacular translation of the bible (broke latin cipher of the church) Autocracy : government by one who has unlimited power. Capitalism: the predominant economic system since the industrial revolution in eighteenth-century europe, based on private ownership of property and on private enterprise. Hallmarks of capitalism include individualism, competition, supply and demand and the profit motive.

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