MGMT 1 Chapter Notes - Chapter 16: Sales Promotion, Infomercial, Personal Selling
10 Feb 2016
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Promotion mix the combination of promotional tools an (cid:1) organization uses (cid:1) (cid:1) Four traditional promotional tools in the promotion mix. Sales promotion (email promotions, mobile promotions, social networks, blogging, podcasts, youtube) Product placement putting products into tv shows and movies. Infomercial a full-length tv program devoted exclusively to. Trial close a step in the selling process that consists of a question or. Prospecting researching potential buyers and choosing those most. Personal selling the face-to-face presentation and promotion of. Prospect a person with the means to buy a product, the authority to. Public relations (pr) the management function that evaluates. Publicity any information about an individual, product, or. Sales promotion the promotional tool that stimulates consumer. Sampling a promotional tool in which a company lets consumers. Blog an online diary (web log) that looks like a web page but is. Viral marketing the term now used to describe everything from.
