MGMT 1 Chapter Notes - Chapter 13: Marketing Mix, Psychographic
Document Summary
Everything we do to get people to buy our goods and services: helping customers buy, convince people yours is the best/where they want to buy from o. Production era: people wanted anything they could get their hands on (no marketing was needed; everything was new) o produce what you can; market is limitless. Selling era: made too much; advertising started getting hard o (1920s - mid 1940s) Marketing concept era: philosophy that developed after ww2 and was applied more and more aggressively through the 1980s o how can we satisfy customers/make them buy another product and service from same source o. Customer (how to make them happy), service (make sure to make customer happy; give service at customer"s time), profit orientation. Need to make customers keep coming back to them. Crm: learning as much as you can about customers and doing what you can to satisfy or exceed their expectations.
