SOCECOL 194W Chapter Notes - Chapter 6: Grounded Theory, Focus Group
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Help researcher figure out key ideas/concerns from multiple ppl at once. Gives depth and breadth to a less known subject (exploratory data) o o. 1950s focus groups for market research (3 types) Cli(cid:374)i(cid:272)al = u(cid:374)(cid:272)o(cid:448)er (cid:272)o(cid:374)su(cid:373)er"s u(cid:374)derlyi(cid:374)g feeli(cid:374)gs, attitudes, (cid:271)eliefs, opi(cid:374)io(cid:374)s. Exploratory = generate, develop, screen ideas or concepts. Phe(cid:374)o(cid:373)e(cid:374)ologi(cid:272)al = dis(cid:272)o(cid:448)eri(cid:374)g (cid:272)o(cid:374)su(cid:373)er"s shared e(cid:448)eryday life e(cid:454)perie(cid:374)(cid:272)es. Used to evaluate early intervention programs, criminal justice etc. Help to understand issues about families, individuals, and agencies o o. Ability to access subjugated voices possible reason for surge in focus groups. Differences between focus group interviews & in-depth interviews during data collection o o o o o o o o o. Dynamic process based on interaction of multiple people (happening) wo(cid:374)"t (cid:271)e reprodu(cid:272)ed i(cid:374) another group because responding to each other not just researcher. Fosters (cid:272)o(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374) that wo(cid:374)"t happe(cid:374) i(cid:374) i(cid:374)-depth interview. Anecdotes, jokes can tell us about what people know. Not the same as naturally occurring conversation; constructed by researcher.
