SOCIOL 2 Chapter Notes - Chapter 4: Cultural Globalization, Cultural Imperialism
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Given these criticisms of the homogenization thesis, many scholars argue that what we see instead is cultural hybridization. A new breed created by joining two or more varieties (e. g. , of. Hybridization thesis: cultural globalization entails not homogenization but plant) hybridization. However the mixing and recombining of different cultures into a new global cultural mixture. But, martell reminds us that homogenization argument nevertheless offers useful insights. Usa and the west in general are economically and politically very powerful and that also translates into cultural power. Despite hybridization, important to acknowledge global homogenizing forces and. Homogenization and hybridization are at play in cultural globalization . Cultural interactions more generally, for instance through. Why would globalization lead to conflict? migration. With globalization, the world gets smaller, and thus interactions among cultures increase and intensify. Globalization processes, especially economic, create winners and losers and thus potential for competition and conflict. As a result, some people argue, cultural conflict ensues!