BUS 109 Chapter Notes - Chapter Blue Ocean: Blue Ocean Strategy, Harvard Business Review, Mobile Phone
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The central theme of the article is to demonstrate how companies can become successful by innovating into a new (cid:373)a(cid:396)ket spa(cid:272)e (cid:449)ithout (cid:272)o(cid:373)petito(cid:396)s, thus a(cid:272)hie(cid:448)i(cid:374)g diffe(cid:396)e(cid:374)tiatio(cid:374) a(cid:374)d lo(cid:449) (cid:272)ost. This st(cid:396)ateg(cid:455) is (cid:396)efe(cid:396)(cid:396)ed to as (cid:862)(cid:271)lue o(cid:272)ea(cid:374)(cid:863) st(cid:396)ateg(cid:455) (cid:271)e(cid:272)ause the (cid:373)etapho(cid:396)i(cid:272)al (cid:449)ate(cid:396) has (cid:374)ot (cid:271)ee(cid:374) (cid:271)loodied (cid:271)(cid:455) (cid:272)o(cid:373)petitio(cid:374) (cid:455)et. Authors w. chan kim and ren e mauborgne aim to emphasize the importance of blue ocean strategy to business owners today and the impact it can have on their profitability and continued success. The notion of creating a new marketspace through value innovation has revolutionized modern-day business strategy and still has value today. To demonstrate the strengths and weaknesses of blue ocean strategy, i will analyze two companies, drybar and apple. Just blo(cid:449)out! (cid:863) i(cid:374)stead of operating as a typical hair salon, drybar only offers blowout services with prices that range from dollars per blowout to for an up-do hairstyle.
