COMM ST 10 Chapter Notes - Chapter N/A: Gramophone Record, Procter & Gamble, Compact Disc

• School: UCLA
• Department: Communication Studies
• Course: COMM ST 10
• Professor: Professor Suman

Document Summary

Of all the media, the music industry has the highest rate of turnover of talent and content. Who or what is hot today is often not tomorrow. An artist or genre that is popular this year may well be relegated to oblivion the next. The recording industry is the oldest of the electronic media. It began to develop as a mass medium in the 1870s. He used a tinfoil cylinder, which was replaced soon after by one of beeswax. In the 1880s and 1890s the gramophone, which played flat disks, was created. These first disks could only play a couple of minutes of music. The recording industry was hit hard by competition from radio in the 1920s. People could get live music over the radio, which at that time provided a better sound. Moreover, after the initial purchase of a radio, one could get the music on it for free. Talking pictures did further damage to the recording industry.