ECON 1201 Chapter Notes - Chapter 25: Budget Constraint, Marginal Utility, Indifference Curve

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ECON 1201 Full Course Notes
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ECON 1201 Full Course Notes
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Even though they shouldn"t, consumers compare oranges and apples in order to spend their limited budget wisely. Oranges and apples produce value or utility . Marginal utility - change in total utility from consuming an additional unit (in this case of apples, it is denoted as mua) Diminishing marginal utility - each additional unit of good adds less to utility than the previous unit. Marginal utility per dollar spent = mua / pa. If mua / pa > muo / po , then buy more apples and fewer oranges, and vice versa. If mua / pa = muo / po , then utility is maximized. This general rule works for more than 2 goods. Optimal consumption rule - rule holding that to maximize utility, a consumer should allocate spending so that the marginal utility per dollar is equal for all purchases. The optimal consumption rule explains why the demand curve slopes downwards.

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