ECON 1201 Chapter Notes - Chapter 11: Marginal Revenue, Marginal Cost, Demand Curve

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ECON 1201 Full Course Notes
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Chapter 11: cost and profit maximization under competition. What price to set their goods at. When to enter and exit the industry. A competitive firm will sell output at market price (to maximize profits) Product is not unique enough to be able to sell above market price. Market is large enough that all can be sold at market price (therefore won"t want to sell below market price. Goods are thought to be perfectly elastic. The product being sold is similar across seller. There are many buyers and seller, each small relative to the total market. Ex) gold, wheat, paper, steel, lumber, cotton, sugar, vinyl, milk, trucking, glass, Demand curves are more elastic in the long run. Short run - the time before entry or exit can occur. Long run - time after all entry and exit of firms have occurred. A grocery store, even if it"s the only grocery store in town can only raise prices in the short run.

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