PSYC 2700 Chapter Notes - Chapter 9: Normative Social Influence, Social Influence

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The many ways people affect one another, including changes in attitudes, beliefs, feelings, and behavior resulting from the comments, actions, or even the mere presence of others. Changing one"s behavior or beliefs in response to explicit or implicit pressure (real or imagined) from others. Responding favorably to an explicit request by another person. In an unequal power relationship, submitting to the demands of the person in authority. The phenomenon whereby merely thinking about a behavior makes performing it more likely. The influence of other people that results from taking their comments or actions as a source of information about what is correct, proper, or effective. The influence of other people that comes from the desire to avoid their disapproval and other social sanctions (ridicule, barbs, ostracism) Private acceptance of a proposition, orientation, or ideology. A norm dictating that people should provide benefits to those who benefit them.

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