ECON 1 Chapter Notes - Chapter 10: Marginal Utility, Marginal Cost, Homo Economicus

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ECON 1 Full Course Notes
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## chapter 10 - economics: foundations and models. * we live in a world of *scarcity*: unlimited wants _exceed_ limited resources available. * *economics*: the study of the choices people make to attain their goals, given their scares resources. * *economic model*: a _simplified_ version of reality used to analyze real-world economic situations. * *market*: _a group of buyers and sellers_ of a good or service and _the institution or arrangement_ by which they come together to trade. ### 10. 1 three key economic ideas: people are rational. * economists assume that consumers and firms use _all available information_ as they act to achieve their goals. * rational individuals _weigh the benefits and costs_ of each action, and they choose an action only if _the benefits outweigh the costs: people respond to economic incentives. * consumers and firms consistently respond to /economic/ incentives. * fact often overlooked: optimal decisions are made at the margin.

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