COMM 1302 Chapter Notes - Chapter 7: Jacques Ellul, List Of Middle-Earth Elves, Richard Petty
23 Feb 2016
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Definitions: central routing- critical thinking which occurs when receiver consciously and thoughtfully processes the info, weighted arguments and evidence against whats already known. Motivation and ability affects the likelihood of elaboration (high motivation will create central routing) Motivation involves the topic for indi, argument diversity and pleasure gained from crit thinking. Leonard doob and jacques ellul wrote about propaganda . Many people think propaganda is bad persuasive message that the other side or. Doob saw propaganda as an attempt to affect the personalities and to control the behavior of indis toward ends that were considered unscientific in a society @ particular time. By using the model, one can tell whether the objectives of the propagandist are unscientific and self-serving/ educational and of value. Jaques ellul saw propaganda as a universal phenomenon that is necessary and essential. Political (employed by gov or political part to bring about change) Indi process info through both central and peripheral routing of messaging.
