INTB 3354 Chapter Notes - Chapter 3-4: Factors Of Production, International Trade Union Confederation, Industrial Revolution
10 Apr 2018
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Chapter 1: multidomestic companies vs. global companies. Multidomestic: started in the 19th century but continued global expansion, the strategies are tailored to specific markets, example: coca-cola. Global: universal with all units integrated, marketing and products are standardized worldwide, example: microsoft, cisco, external vs. internal forces. External: uncontrollable forces that exist outside the company but still affect it, examples: competitive, distributive, economic, financial, legal, physical, political, sociocultural, labor, and technological. Internal: controllable forces within a company, example: factors of production, hr, finance, production, and marketing, domestic/foreign/international environments. Domestic businesses mostly deal with the domestic environment. International businesses have to consider: domestic, foreign, global environments, foreign direct investment (fdi) Investment in a business enterprise by a foreign entity resulting in some controlling ownership. Not the same thing as foreign investment in stock markets. All about an investor gaining influence and an interest in the enterprise: why companies globalize. Five drivers: politics, technology, markets, costs, competition.
