CMM 448 Chapter Notes - Chapter 16: Drive Time, Shift Time, Big Three Television Networks
31 Jan 2017
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Broadcast media has evolved: television can be sent by cable or satellite transmissions, and radio is also sent via satellite. Nevertheless, the traditional term broadcast still is used when referring to these advertising media. The big four television networks are cbs, nbc, abc, and fox, and they usually have af liated stations in all or most of the u. s. Smaller networks, such as wb, have chains of fewer stations, usually in the larger cities. Public television, pbs, is a less formal af liation (the don"t have other networks but don"t air them all the time) Pbs does not have advertising even though some companies back them. Networks, stations, satellite companies, and cable operators all sell advertising. The sales representatives are called reps in the business, and some broadcast enterprises have attempted to upgrade the roles of the reps by referring to them as. Account executives, (they do not do the same thing as account executives at advertising agencies. )
