BTW 250 Chapter Notes - Chapter ch 2 pg 19-37: Information Overload, Psychographic, Discourse Community
9 Sep 2018
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Primary audience - will accept your recommendations or will act on the basis of your message. Secondary audience - may be asked to comment on your message or implement your ideas - lawyers. Initial audience - receives message first and routes it to other audiences. Gatekeeper - power to stop message before it reaches primary audience. Watchdog audience - has political, social, economic power. Pays close attention to transaction between you and the primary audience. To be successful, messages must meet audience"s needs. Perceive, interpret, choose/select, encode, transmit, channel, feedback. Noise - interfere with every aspect (physical or psychological) Channel overload - channel cannot handle all the messages that are being sent. Information overload - more messages are transmitted than the human reciever can handle. Empathy - put yourself in someone else"s shoes. How much the audience knows, demographic factors, personality, values and beliefs, past behavior.
