COMM 491S Chapter Notes - Chapter --: Social Cognitive Theory, Gender Role, Likert Scale
13 Mar 2017
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Superheroes have not been accurately researched in terms of the influence they give on gendered forms of play in children. **all studies described in this paper are based on u. s. samples only** The social cognitive theory of gender development suggests that forms of play are crucial for both exploring and rehearsing gender roles (bussey and bandura, 1999) In the past 13 years, superhero movies have increased exponentially. Superhero movies can also be extremely profitable-- the avengers dollars worldwide, in ticket sales alone (marvels 2012). Superheroes are generally portrayed as strong, assertive, aggressive, fast, powerful, leaders, and a muscular ideal body type (baker and raney 2007; hoffner 1996; Female superheroes tended to be represented as more emotional and overexcited, while male superheroes were more likely to be portrayed as threatening and to show anger (baker and raney 2007) . made over 1. 5 billion.
