PSYCH 360 Chapter Notes - Chapter 4: Base Rate, Social Cognition
3 Nov 2016
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Information that we have acquired in the past helps us to understand & interpret the present. Why don"t we use all of the available information about a person when forming impressions of him/her: it is impractical, sometimes impossible, we are cognitive misers. Schemas tell us what to expect & what not to expect. We know how to act at a restaurant, movie theater . Traits: general personality dispositions that help us to organize information about the behaviors of others. Culturally shared stereotypes: culturally shared beliefs about a social group: a lot we get from the media. Ask someone to name furniture they say chair more than stool. Exemplar: particular instance of something in a category (average of all members) The likelihood that a schema will be used in processing new information schema accessibility. What are some factors that influence schema accessibility: situational cues, recently used schemas are more likely to be used.
